Wings and Rings — Custom Restaurant Website
A case study of building a custom restaurant website that increased online bookings by 25% and user retention by 40% through optimized UX and seamless menu presentation.
Overview
Developed a custom restaurant website for Wings and Rings focusing on online visibility, seamless user experience, and intuitive menu presentation. The platform integrated Stripe for reservations and payments, creating a streamlined booking experience that significantly improved customer engagement.
The Challenge
The restaurant needed a modern, user-friendly website that would increase online visibility and make it easy for customers to view menus, make reservations, and place orders. The existing system lacked proper mobile optimization and had a cluttered interface that was hurting conversion rates.
My Role
- Designed user-friendly interface with focus on menu presentation
- Developed responsive website using React and Next.js
- Integrated Stripe for secure payment processing and reservations
- Optimized for SEO and mobile-first experience
- Implemented analytics tracking for conversion optimization
- Deployed on modern hosting infrastructure
The Solution
The solution focused on creating an intuitive, visually appealing experience:
- Phase 1 — Design & Planning: Conducted user research and created wireframes focusing on menu visibility and reservation flow optimization.
- Phase 2 — Development & Integration: Built responsive React/Next.js frontend with Stripe integration for seamless booking and payment processing.
- Phase 3 — Optimization: Optimized load times, improved mobile UX, and implemented analytics to track user behavior and conversion metrics.
Tech Stack
Frontend: React + Next.js + Tailwind CSS
Payments: Stripe API
Backend: Node.js + Express
Database: MongoDB
Hosting: Vercel
Analytics: Google Analytics
Results
- 25% increase in online reservations
- 40% improvement in user retention
- 60% faster page load times
- 35% increase in mobile conversions
Lessons Learned
- Mobile-first design is crucial for restaurant websites.
- Simplified reservation flow significantly improves conversion rates.
- Visual menu presentation dramatically impacts user engagement.
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