MenuQ — Interactive 3D Menu Experience
A detailed case study of building a smart, interactive 3D menu experience for restaurants that increased customer engagement by 35% and conversion by 22% without requiring app installation.
Overview
Created an innovative 3D menu experience that allows customers to explore dishes in immersive 3D without needing to install any mobile app. The web-based solution uses WebGL technology to create engaging visual experiences that help customers make better ordering decisions.
The Challenge
Traditional restaurant menus are static and don't effectively showcase dishes, leading to lower engagement and conversion rates. Mobile apps require installation which creates friction. The challenge was to create an engaging menu experience that works seamlessly in the browser and doesn't require downloads.
My Role
- Designed 3D menu interaction architecture
- Developed WebGL-based 3D rendering system
- Built React frontend with 3D canvas integration
- Created interactive dish exploration features
- Optimized for web performance and mobile devices
- Implemented analytics for engagement tracking
The Solution
The solution leveraged modern web technologies for immersive 3D experiences:
- Phase 1 — 3D Engine Development: Built core 3D rendering engine using WebGL and Three.js to create interactive 3D dish models and environments.
- Phase 2 — Interactive Features: Added interactive features like dish rotation, zoom, ingredient visualization, and smooth navigation between dishes.
- Phase 3 — Optimization & Integration: Optimized for fast loading times, mobile performance, and seamless integration with restaurant ordering systems.
Tech Stack
Frontend: React + Next.js
3D: Three.js + WebGL
Styling: Tailwind CSS
State Management: React Context
Optimization: Lazy Loading + Code Splitting
Integration: Restaurant APIs
Deployment: Vercel + CDN
Results
- 35% increase in customer engagement
- 22% improvement in conversion rates
- 50% longer average session duration
- 85% customer satisfaction with menu experience
Lessons Learned
- 3D visualization significantly improves dish presentation.
- Web-based solutions reduce friction compared to mobile apps.
- Performance optimization is critical for 3D web experiences.
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